C4 Consulting specializes in Social Media using the tools of Web 2.0: blogs, RSS feeds, social networking sites, social bookmark buttons, tagging, multimedia posts, and wikis, to target an audience, create an online presence and to develop familiarity and authority with the customer. SMO is about using these tools in conjunction with a website to spread your content far and wide, to create opportunities for others to link to your site and to establish yourself as an authority.
C4 Consulting has worked with some of the largest addiction treatment networks to create results-driven social networks. Web 2.0 provides numerous and growing opportunities to become a participant in the on line communities. Social networking sites create new opportunities to reach potential customers and to establish a dialogue. Social Media Optimization operates in a way that is analogous to “word of mouth” advertising but is more efficient due to the tools and organization of the internet.
C4 Consulting is able to assist you with the development of content, posting in appropriate social forums, using current tools to tag and make your content easy to distribute, and link to appropriate and relevant sources. Building a wealth of informative posts using various media is an efficient and productive way to spread your reputation and encourage a discourse with customers.